Social Media Engagement Rate Calculator
Calculate and analyze engagement rates across different social media platforms to measure content performance, audience interaction, and campaign effectiveness.
Social Media Engagement Rate Calculator
Basic Metrics
Engagement Metrics
- Overall Engagement Rate
- 0%
- Low
- Engagement Rate per Post
- 0%
- Low
- Engagement Rate per Day
- 0%
Saved Calculations
No saved calculations yet. Use the calculator and save your results to see them here.
Compare your engagement rates against industry benchmarks for different social media platforms. These benchmarks give you an idea of how your content is performing relative to general standards.
| Platform | Low | Average | Good | Excellent |
|---|---|---|---|---|
| <1% | 1-3% | 3-5% | >5% | |
| <0.5% | 0.5-1% | 1-2% | >2% | |
| <0.2% | 0.2-0.5% | 0.5-1% | >1% | |
| <2% | 2-4% | 4-6% | >6% | |
| TikTok | <5% | 5-15% | 15-25% | >25% |
| YouTube | <1% | 1-2% | 2-5% | >5% |
| <0.5% | 0.5-1% | 1-2% | >2% |
Note:
These benchmarks are general guidelines and may vary based on account size, industry, content type, and audience demographics. Smaller accounts typically see higher engagement rates than large accounts.
Typical Use Cases
The Social Media Engagement Rate Calculator is an essential tool for content creators, marketers, and social media managers to evaluate the performance of their content across various platforms. By calculating engagement rates, professionals can identify which content resonates most with their audience and optimize their social media strategy accordingly.
Brands and influencers use engagement metrics to demonstrate value to potential partners and advertisers, while marketing agencies rely on these calculations to report campaign success to clients. The tool also helps in competitive analysis, allowing users to benchmark their engagement rates against industry averages or competitors.
Formula
- Basic Engagement Rate: (Total Engagements / Total Followers) × 100%
- Engagement on Reach: (Total Engagements / Reach) × 100%
- Engagement on Impressions: (Total Engagements / Impressions) × 100%
- Daily Engagement Rate: (Engagements per Day / Total Followers) × 100%
- Engagement Types: Likes, comments, shares, saves, clicks, etc. (varies by platform)